The Professional Guide to Multifamily Advisory Services

The Professional Guide to Multifamily Advisory Services

Owning an apartment building is both an investment and an operating business. When an owner begins evaluating a potential sale, refinance, exchange or repositioning strategy, understanding the property's financial and market position becomes increasingly important.

This is where multifamily advisory services can provide value.

What Is Multifamily Advisory?

Multifamily advisory goes beyond simply listing an apartment building for sale.

The process begins with understanding the property itself: current rents, expenses, occupancy, unit mix, condition, location, debt structure and potential upside.

The advisor then considers those factors in relation to current investment-market conditions.

The objective is to help ownership understand the available alternatives before making a major decision.

Establishing a Realistic Market Position

One of the most important components of advisory work is determining how investors are likely to value the property.

This typically includes reviewing:
  • Net Operating Income (NOI)
  • Capitalization rate
  • Gross Rent Multiplier (GRM)
  • Price per unit
  • Price per square foot
  • Current versus market rents
  • Comparable apartment sales
  • Operating expenses
  • Financing conditions
  • Deferred maintenance and capital requirements

No single measurement determines value.

A property may appear attractive based upon price per unit but become less attractive when financing requirements or capital expenditures are considered.

Understanding Today's Buyer

Today's multifamily buyer is typically evaluating both current income and future opportunity.

BUYERS MAY ASK:

How much rental upside exists?

What improvements will be required?

How much equity will financing require?

What will cash flow look like after debt service?

What risks exist under current rent regulations?

How does this opportunity compare with competing investments?

An effective marketing strategy anticipates these questions before the property reaches the buyer.

Creating a Disposition Strategy

Once value and objectives have been established, ownership can determine how the property should be positioned.

Depending upon the circumstances, this might involve a broad marketing campaign, a targeted campaign to known multifamily investors, or a confidential off-market approach.

For some owners, maximum exposure is the priority. For others, privacy and transaction certainty may be more important.

Advisory Before the Decision to Sell

Owners do not necessarily need to be ready to sell before speaking with a multifamily advisor.

In fact, some of the most valuable conversations happen months—or even years—before a transaction.

Understanding the property's value and identifying potential obstacles gives an owner time to improve operations, address deferred maintenance, increase income or prepare documentation before eventually entering the market.

At KN Commercial, we focus on multifamily investment properties, particularly 25–50 unit assets throughout West Los Angeles and surrounding communities. Our objective is to provide owners with the market information and strategic perspective necessary to make informed decisions about their properties.